Hi Russ! The mountains say Hi. Nothing changed, someold same old.

You've opened shop, branded your small business, launched your website, and ordered your paper systems -- now what? Should you advertise? Where? Hold on tight, because you're probably not prepared for this answer: hands down, the single best thing you can do to advertise your small business is to wrap your car with a full-body car wrap. That's right a wrap. Not a decal, not a magnet. Those efforts are half-hearted, and like most half-hearted things only get luke-warm results. If you're going to do it, then get serious and really do it. Wrap it. The whole thing.

For most small businesses, car wraps are more effective (better results per dollar spent) than any other form of advertising. Really. Remember, traditional advertising is paid by insertion. It doesn't matter where you insert: newspaper, television, radio -- you'll need to run literally hundreds of ads in the right place at the right time to reach your target audience. Of course, each insertion costs you money. Stop running your ads, and people stop seeing/hearing them. A wrapped car is a moving billboard. But whereas a billboard is stuck in one place, a wrap is constantly moving as you go about your daily business, increasing brand awareness and finding fresh viewers all the time. For small businesses, the target is audience is generally the local one. Drive around your home town, and your target audience sees you over and over and over again, and yet you only pay for it once.

Consider this: An Arbitron, Inc., study shows that more than 95% of Americans travel by car each week, creating a mass audience for your advertising. Advertising your business with a wrap is simple and wildly effective, considering that one wrap can generate between 30,000 and 70,000 impressions each day. Really, it depends on how much you drive and where you go. On the low end, that's 10.9 million impressions in a 12-month period! A clever wrap gets noticed, and getting noticed is the key to growing your business

Wraps are ideal for advertising your business. Everywhere you go, it gets seen. Visit a client, get noticed by thousands. Go to the grocery store, get noticed by thousands. Park it in front of your place, and it's a sign. Pay for it once and don't worry about it again. Needs no particular care. Never needs waxing. It's 100% tax deductible as a business expense, and best yet: It's not paint - so it's not permanent. When you're ready for it to be gone, just peel it off. Won't fade or degrade for over 5 years. Guaranteed. And it will NOT hurt your paint. In fact, it protects your paint from UV light! Comes with a 5 year manufacturers warranty. More on wraps here.