Faster than, well ..... You!
Friday, October 23, 2009

So if you're reading this, you've probably heard about how quickly Express can pull your site together, and about now you are wondering "So how fast is Express, really?" The short answer is that it is faster than .... well, YOU. We say that we can deliver a heavily branded, thoughtful, well architected and highly effective small business web site in just 2 weeks, and that's very true. But that assumes a lot. It assumes that clients make decisions quickly and get back to us in an expeditious way, etc, etc. But the naked truth is that -- very often -- that's just too fast for most of our clients. And while we are proud of our ability to respond and deliver quickly, it's been our observation that most of our clients are uncomfortable moving that fast. There are a lot of decisions to be made, and options to mull over. And something else: we find that in many, many cases, our process becomes food for thought for our clients, and they find themselves digging deep to answer compelling business questions they've never really contemplated before. Questions like, what part of what I do do I really want to do more of?, and what kind of client do I really want to attract?
So give yourself a break. It's a good idea to take the time to think things through. But if you must have an answer to the question How fast can we create a web site for you, let's just keep it simple and say .... we can go as fast as you can.





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